“The Holy month of Ramadan has a significant impact on people’s lifestyle and daily routine in the Arab world. During this intense period of behavioral change, many brands are vying for consumer attention through millions spent on media buys, which makes creating the right campaign, which speaks to your consumers through their preferred channels, more important than ever.”
YouGov.com, the online market research founded in the UK in 2000is the team behind the survey for the ramadan consumer behavior for residents in the UAE and Saudi Arabia. As part of the annual study, Yougov surveyed UAE and Saudi Arabia.
The top most category goes to Household expenditures with 22%.
The most catchy deals are BUY 1 TAKE 1 and Price Discounts.
And since residents can’t eat and drink outside during the day the entire holy month, this dictates the attitude of people locking up to into their screens.
Total of 2,019 panelists were surveyed across UAE (1,014) and KSA (1,005).
Survey from YouGov.com